Grade level: 3
 
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 Got Broccoli?

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Congratulations! You have been hired by the School Cafeteria Workers Association to create an advertisement that encourages kids to eat healthy foods - specifically, vegetables. This could be a tough job, for as you know, many people prefer the fancy advertisements and taste of foods with lower nutritional values. But you can change that.

 

STEP 1
Choose a vegetable. Then, using the resources listed, investigate it. Find out all you can about its nutritional value using the website below:

Dole 5 A Day: Reference Center

When you get to the Reference Center, you should:

  • use the pulldown to choose your vegetable from the Fruit and Vegetable Encyclopedia;
  • once at the vegetable page, use the links listed under Background and Buying & Eating to learn more about your vegetable.

 

STEP 2
To learn more about the nutrients in your vegetable and how they contribute to good health, go to one or more of the following links:

The Food Guide Pyramid

All About What Vitamins and Minerals Do

Learning About Proteins

Learning About Calories

Learning About Carbohydrates

Learning About Fats

 


Check with your teacher before continuing.

STEP 3
Create an advertisement that "wows" your audience with all you've learned about your vegetable's nutrients. In other words, create an advertisement that is based on factual nutritional information, but still incorporates the "pizzazz" of an attention-getting advertisement. Remember: you want to get kids to forget junk food and eat vegetables! They just might do this if they know how good vegetables are for them - so let them know.

STEP 4
Present your advertisement to the representatives from the School Cafeteria Workers Association; aka, your classmates. Be prepared to answer any questions they might have regarding the claims in your advertisement.